Turning Holiday Shoppers into Loyal Customers
When it comes to managing loyalty programs, retailers need to take a strategic approach to ensure success. Is it me or does it seem like every year retailers push the envelop even further around Black...
View ArticleCustomer Experience Still King at NRF 2013 Annual Conference
There was a certain level of energy and enthusiasm at this year’s National Retail Federation annual conference that reflects the role of today’s retailer in bringing about economic change. In his...
View ArticleUnleashing Unstructured Data to Drive Customer Loyalty
The promise of big data and the insights it can reveal is huge, yet many retailers have yet to realize its full potential. Big data refers to data sets that are so massive, they become difficult to...
View ArticleTop 5 Ways to Ensure Customer Loyalty
When I think of Dunkin’ Donuts, I reminisce about the 1984 “time to make the donuts” commercial where the donut maker got up before the crack of dawn to make delicious, fresh donuts every morning....
View ArticleIs Big Data Delivering on Its Promise?
For the past few years, the term “Big Data” has been hyped around the business and marketing worlds as the Holy Grail for companies looking to discover the secrets to mastering their customer...
View ArticleExclusive Q&A with the Global Retail Marketing Association
The retail market is in flux as CMOs grapple with how to balance short-term sales goals with long-term investments. The Global Retail Marketing Association will work to address this challenge at its...
View ArticleBig Data Equals Big Business for Some Savvy Retailers
Retailers have been collecting data on customers for years, but the more recent explosion of information brought about via social media and other unstructured data has overwhelmed many of today’s...
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